Should You Use Video For Your Business?
How many times have you clicked the 'play' button over reading text on a website? I know we do, all the time, but I suppose you could say we're biased towards video and because of this, we've put together a short video on why you should use video. We've also pulled together a loads of facts and figures to give you an idea of how effective video can be.
59% of viewers will watch a video to completion that is less than one minute. – Wistia
92% of mobile video viewers share videos with others. – Invodo
65% of executives have visited a vendor’s site after watching a video. – Forbes
(39% have called a vendor after watching a video)70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
The average internet user spends 88% more time on a website with video. – Mist Media
300 hours of video are uploaded to YouTube every minute. – YouTube
(That’s a lot of cat videos!)64% of consumers are more likely to buy a product after watching a video about it. – comScore
Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
Using video on landing pages can increase conversion by 80% – Unbounce
Mobile makes up almost 40% of global watch time on YouTube. – YouTube
(6 billion hours of video are watched monthly on YouTube)1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
Only 24% of brands are using online video to market to consumers. – Kantar Media
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